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ECOoutpost delivers a highly targeted international audience of green businesspeople and environmentally conscious consumers through multi-channel marketing. My Outpost Personal Marketplace and Outpost Community Forum serve as transparent third party marketplaces for your products and services. By marketing products and services on several markets at once, e-businesses and services can increase their sales and services base dramatically.

Online Shopping Resources

In the brick and mortar world, a retail company needs a store to sell its products and services. This store could stand alone or be located in a shopping center, such as a mall. If the business is located in a mall, shoppers walking by will see the store and maybe check it out. If the store stands alone, however, very few people will see it in passing, and the business will have to rely on customers that know its location or find it in the phonebook.

The same idea applies to online businesses and services. The online seller needs a place to sell the products and services. Starting a website is easy, but how will people know where to find that website if they dont know the URL? Unlike a phonebook, search engine results dont always show the websiteor they list it so far down that consumers wont even see it. ECOoutpost provides consumers with a spot they can browse, and read comments or suggestions about products and services firsthand.

Now, back to the brick and mortar scenario. The new store is a hit. The seller decides that if he had another store in another city, the same amount of people would be likely to buy the products. So he opens up a new store and voila! The company is now selling twice as much. He tries another new city and gets the same result. Pretty soon people start talking and the company gets a name for itself. New customers start looking up the business name in the phonebook and go directly to the store.

In the same way, a lone producer group in Bolivia, an accommodation owner in Alaska or a tour operator in Mongolia can multiply its locations and get a name for itself even faster and cheaper through ECOoutpost. The more eco-business owners and operators interact with the community forum to educate and promote the eco-philosophyand the more consumers enter through their My Outpost Personal Marketplace the more owners and operators can introduce customers directly to their website, leading to more loyal customers. So through ECOoutpost, businesses can increase sales without all of the operation costs of hiring a middleman, or bothering with advertising gimmicks through various websites.

Be Seen

ECOoutpost allows sellers of eco-products and services to tap into a massive audience, and have their products and services viewed by millions of potential buyers and vacationers. The more sellers participate to educate and promote their eco-causes, the more audiences they will reach.

When customers are ready to make a purchase from My Outpost Personal Marketplace, they can be redirected to the sellers web store to check out. After visiting the website once, they can go directly to the sellers website in the future. This builds a trusting relationship between the merchant and the customer. Also, by directing customers to their websites, merchants can cross-sell by introducing the customers to other related products.

By advertising on My Outpost Personal Marketplace, merchants have the flexibility to experiment with products, pricing and marketing. Sellers can also experiment with different products every week to see which ones sell best before committing them to inventory.

Minimizing Cost and Effort

Unlike the brick and mortar business world, the Internet allows merchants to sell from a virtual location without the high operation cost of multiple building and fruitless advertisements. This translates into increased sales with minimal cost and effort. Listing products and services on ECOoutpost will dramatically increase businesses visibility without high advertising costs. With the interactive forum to communicate and educate about products and services, merchants reach more and more customers. Through these outlets, online shoppers can build lasting relationships with online sellers, building trust and appreciation.